to convert your data into dollars
We are in the midst of a data revolution. Intelligent automation platforms are finally becoming affordable for businesses, but the Impact Analytics platform is the only one that does it all. Our cutting-edge AI solutions are complete, fully integrated, and built to boost revenues and profits.
Proven Impact
On-Shelf
Availability
Reduction in
Clearance
Machine
Learning Models
Value Delivered
to Clients
Trusted by Top Brands
Who We Are
Impact Analytics delivers AI-native SaaS solutions and consulting services that help companies maximize profitability and customer satisfaction through deeper data insights and predictive analytics.
With a fully integrated, end-to-end platform for planning, forecasting, merchandising, pricing, and promotions, Impact Analytics empowers companies to make smarter decisions based on real-time insights, rather than relying on last year’s inputs to forecast and plan this year’s business.
Powered by over one million machine learning models, Impact Analytics has been at the forefront of AI innovation for a decade, setting new benchmarks in forecasting, planning, and operational excellence across the retail, grocery, manufacturing, and CPG sectors.
Meet Our Leadership Team
Prithvik Kanakappa
Chief Operative Officer
Prithvik (PK) has been with Impact Analytics from the start. He has 20+ years of data analytics, product management, consumer marketing, and startup growth experience. He has led AI-based software implementations for Fortune 500 companies and is focused on supporting the scale and hyper growth at IA.
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Jeff Gadawaski
Chief Revenue Officer
Jeff joined in 2021, bringing 30+ years of global sales and marketing expertise. In 2023, ZoomInfo ranked him among the “100 Most Influential Sales Professionals in the U.S.” (We totally agree.) He held prior leadership roles at Blue Yonder, Adidas, Nike, and The Meriwether Group.
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Luke Batman
Chief Financial Officer
Luke, a certified public accountant, joined in 2021 with 20+ years of accumulated expertise managing finances in technology, consulting, and entrepreneurship. He held prior leadership roles at BuyerQuest, TM Financial Forensics LLC, and other large consulting firms.
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Brittany Berg
SVP Global, Presales & Product
Brittany joined in 2023, bringing 10 years of retail experience and 9 years of software experience, specifically focused on the applications of AI and ML in the retail decision process. She’s the author of “Style & Statistics: The Art of Retail Analytics” and held prior leadership positions at Oracle, SAS, Bealls Inc., and Forever 21.
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Brian Crain
General Manager, EMEA
Brian joined in 2023 to lead the company’s expansion into LATAM, APAC, and most crucially, EMEA. He’s trilingual with 29+ years of experience leading cloud/AI/analytics sales and marketing teams. He held prior leadership roles at Accenture, HEB, IBM, Precima, NielsenIQ, and Nextail Labs.
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Melanie Casinelli
Chief Customer Success Officer
Melanie joined Impact Analytics in 2020 with 20+ years’ of retail experience overseeing strategic vision and product/customer success. In 2023, Melanie received a “Women in Supply Chain” award. She held prior leadership roles at Belk, Pandora, Urban Outfitters, and Turn5.
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Jeff Shelton
VP Product & PreSales
Jeff joined Impact Analytics in 2023, bringing 25+ years’ of experience in retail, supply chain, merchandising, and product management. He held prior leadership roles at Blue Yonder, Āmerican Eagle Outfitters, Belk, and May Company.
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Sulabh Jain
Chief Analytics Officer
Sulabh joined in 2016 with 12 years of invaluable expertise in Data Science–focused on retail, pricing, promotions, and merchandising. He is a former management consultant at Boston Consulting Group and has held leadership positions at early-stage companies.
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Maggie Williams Dryden
VP & Global Head of Marketing
Maggie is Vice President and Global Head of Marketing for Impact Analytics. She has over 20 years of experience leading marketing teams for growing companies. Her expertise spans a diverse range of industries and covers all aspects of marketing, sales enablement, and operations.
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Tamal Chowdhury PhD
Chief Technology Officer
Tamal joined in 2021, bringing 25+ years of experience in AI/ML, emerging technologies, enterprise applications, and platform and product engineering. He held prior leadership roles in Infosys, Incivus, Course5 Intelligence, Oracle, and Unisys.
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Radhika khurana
Chief People Officer
Radhika joined in 2018 with 20+ years of experience in commercial banking, risk and compliance, finance, and entrepreneurship. She is proficient in cultivating large, multicultural, global teams. She held prior leadership roles at Bank of America, Citibank, and Standard Chartered Bank.
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Our Mission
In today’s fast-paced and ever-changing world, companies must stay on top of emerging trends. With so much data to make sense of, it can be challenging to chart a path towards innovation. That’s why we are committed to bringing accessible agentic AI into the market.
Successful businesses blend art and science. That is why we have created one of the most powerful SaaS solutions for businesses to empower data-driven decision making. Our mission is to unite artificial intelligence with human validation, enabling companies to make smarter decisions faster than ever before. We are committed to empowering our clients with the AI and Advanced Analytics tools they need for growth and profitability.
Impact Analytics is an artificial intelligence company that brings machine learning to the forefront of data-driven business decisions. Our groundbreaking SaaS solutions harness the power of AI to put smarter, faster data insights in the hands of our customers, helping hundreds of businesses grow significantly.
A start-up at heart, Impact Analytics was founded by Cornell, Columbia, and McKinsey alumni and driven by a team of Harvard, IIT, and IIM leaders. We understand our clients and believe in providing the best analytic capabilities.
Proud to Be Recognized By
Our History
Impact Analytics started with a simple yet powerful vision—making AI-native enterprise solutions accessible, efficient, and transformational for businesses. In 2015, Prashant Agrawal, a seasoned management consultant with experience at McKinsey & Company and Boston Consulting Group, saw how many businesses relied on spreadsheets for critical decisions, often leading to inefficiencies and lost revenue. Available solutions were either expensive, overly complex, or legacy-based, requiring heavy implementation and lacking the flexibility and scalability to keep up with the rapidly changing pace of business.
Determined to change this, Prashant founded Impact Analytics to bring AI-native decision-making into forecasting, planning, merchandising, finance, and operations. What began as a bold idea has grown into the leading end-to-end merchandising and supply chain platform, providing predictive analytics solutions that help retailers, grocers, manufacturers, and CPG brands future-proof their businesses.
Our team of industry experts—including ex-retailers, CPG veterans, data scientists, and engineers—continues to push the boundaries of innovation. We’ve built AI-native tools that replace outdated manual processes and legacy systems, unifying reporting and visibility to empower businesses with real-time, data-driven decision-making.
In 2025, Impact Analytics is at the forefront of the Agentic AI revolution, delivering autonomous solutions that enable businesses to adapt in real time, optimize operations, and drive profitability without manual intervention. As we grow, our mission remains the same: to lead the way in AI-driven transformation, delivering high-quality solutions that create measurable value.
Drive ROI with AI-Native Insights
