OTC retail runs on precision, where one missed trend, stockout, or slow turn hits fast and deep. With strict standards, health-sensitive demand, and shopper trust on the line, we understand what’s at stake in every SKU. Our OTC retail planning software brings clarity to planning, inventory, and execution. Ready to lead decisively?
Critical Breakdowns Disrupting OTC Performance
Volatile Demand and New Use Cases
Wellness trends and seasonal shifts create unpredictable demand spikes, making it hard to plan and allocate OTC products with consistency and accuracy.
Stockouts and Overstock in High-Impact SKUs
Erratic demand in wellness-led categories like immunity, digestion, and sleep leads to mismatched supply, causing frequent stockouts and excess inventory.
Retailer-Manufacturer Misalignment
Retail and supplier teams often use disconnected processes, making it hard to align on demand forecasts, investment priorities, or in-store execution.
Stale Assortments Across Store Types
Mass, pharmacy, and convenience channels often carry identical assortments, ignoring format-specific shopper needs and leading to poor sell-through.
Promo and Replenishment Gaps
Lack of coordinated planning across promotions and restocking efforts drains inventory during key campaigns and delays on-shelf availability afterward.
Legacy Tools Can’t Keep Up With OTC’s Unique Complexity
Generic retail systems weren’t made for the complexity of OTC—SKU churn, regulatory pressure, and fast-shifting health needs. Our OTC retail planning software delivers targeted visibility, faster response, and better coordination across teams and stores.
Proven Insights
>60%
Reduction in Trade Promotion Planning Hours
80%
Reduction in Time Spent on Assortment Planning Process
20-30
Basis Points Improvement in Promo Forecast Accuracy
5-10%
Lift in
Gross Margin$
Purpose-Built Capabilities for Complex OTC Retail
AI Forecasts Tailored to Local Demand
Use OTC product demand forecasting software to model regional spikes, seasonality, and consumer wellness behaviors for precise inventory alignment.
Smarter Inventory by Category and Format
Improve over-the-counter product inventory management with AI-led rules that adapt to demand curves, pack sizes, and delivery formats.
Real-Time Shelf Execution Intelligence
Get instant visibility into product placement, stock availability, and planogram compliance—ensuring your strategies translate to in-store results.
Rules & Elasticity-Driven Price Optimization
Improve price perception through consistent pricing rules enforcement while driving profit and sales improvement through understanding of localized price elasticity.
Dynamic, Cluster-Based Assortment Planning
Deploy pharmaceutical retail planning tools to align planograms with local shopper demographics, health trends, and store profile intelligence.
Unified Retail Financial and Tactical Planning
Consolidate category strategy with OTC retail planning software that bridges finance, demand, inventory, and in-store merchandising.
Resources
Drive OTC Retail Growth with a System That Moves at Market Speed
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