Optimize Category and Brand Performance with AI-Driven Forecasting

AI-powered recommendations drive growth with your retail partners.

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Impact Analytics analyzes large datasets to provide its CPG clients with actionable business benefits.

Optimized Product Assortments

Optimize store groupings and drive relevant assortment by format, department, and category.

Trade Promotions

Detailed ROI measurement of different trade promotions. Optimally allocate budget across retail partners and campaigns.

Planogram Optimization

Shelf Intelligence solution for CPGs to gain last-mile understanding and optimize planograms.

Demand Forecasting

Multi-level demand forecasting to reach the right trade-off between lost sales and excess inventory, helping in profit margin growth.

Here's why our clients trust us

Smart, dependable, and agile Impact Analytics team helped us with a refined pricing strategy. Given our complex business, the teams were able to create and add value in a very short time

Director of Data Science, Leading Department Store Chain

We were able to boost the on-field productivity because of RackSmart. The cumbersome and time-consuming data collection process is now as easy as clicking pictures.

Field Sales Manager,
Leading CPG House of Brands

We were able to save a significant amount of money that was being spent on non-performing trade promotions. By identifying and eliminating these, TradeSmart helped increase the ROI on our trade promotions.

Head, Pricing and Planning,
Global Cosmetics CPG Brand

We were able to rightly allocate our budget for trade promotions, increase promotion effectiveness, and minimized our trade spend because of Impact Analytics’s trade optimization solution

Retail Analytics Head, Global Wholesale Brand

Our customers experience


lift in margin by reducing trade spend


improved efficiency


planning time saved by automation

Our Capabilities

One size DOES NOT fit all. We believe in an agile working model, to service our customer's evolving needs and give them the ability to serve their consumers better


Long Term Partnerships

We foster long-term partnerships based on delivering high-quality solutions

Deeply Committed

We leverage the best
of minds, experience, and technology

Maximize the Potential

Enable predictive accuracy and data-driven insights and decision-making

Build Powerful Software

Provide leading brands with cutting edge, data science-based solutions

Related Solutions

Benefit from our end to end AI solutions


AssortSmart enable CPG brands to build customer centric, localized, SKU level assortments


CPG industry gets assistance in planning and optimizing trade promotions through our TradeSmart


RackSmart helps CPG companies gain real-time last mile understanding and win at the store shelf.

Driving ROI through

AI Powered Insights

We are led by a team with deep industry expertise . We believe in “Better decisions with AI” as the center of our products and philosophy, and leveraging this to empower your organization

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