About Us

Industry Experts Impacting Business Profitability

Who We Are

At Impact Analytics, we conceptualize, develop and deploy advanced analytics products & services for data-driven decision making. Our offerings span across forecasting, pricing and promotions management, consumer and marketing analytics, visualization and reporting.

The Leadership team

Prashant Agrawal

CHIEF EXECUTIVE OFFICER
20+ years of cross-industry experience | Led BCG’s Corporate Finance PE | JD/MBA from Columbia Business School | Experienced in Retail & Financial services sector.

Abhirup Ganguly

MANAGING DIRECTOR
Management consultant from BCG | Led data science projects in dynamic pricing, inventory management & promotions optimization | MBA from IIM-B & Fuqua School of Business

Sulabh Jain

EXECUTIVE DIRECTOR
Management Consultant from BCG | Led analytics & consulting projects across Retail, QSR and Industrial goods verticals | MBA from IIM-A & B.Tech from IIT Bombay.

Prithvik Kankappa

MANAGING DIRECTOR
10+ years of industry experience | Led projects on user lifecycle management, GIS Mapping, in-store loyalty, campaign management | Patent filed for mobile-based proximity detection | MBA from IIM-B.

Melanie Casinelli

EXECUTIVE DIRECTOR
MBA graduate from Penn State university | 10+ years of experience in the retail industry | Expert in retail technology & analytics, merchandise planning, developing inventory and assortment strategies | Held various leadership roles in merchandising across leading retail companies

Radhika Khurana

MANAGING DIRECTOR
20+ years of commercial banking & entrepreneurship experience I Built & led large multi-cultural teams across US & India I Deep domain expertise in the financial services sector I B.Sc from Bryant University | MBA from ISB, Hyderabad.

Abhirup Ganguly

MANAGING DIRECTOR
Management consultant from BCG | Led data science projects in dynamic pricing, inventory management & promotions optimization | MBA from IIM-B & Fuqua School of Business

Sulabh Jain

EXECUTIVE DIRECTOR
Management Consultant from BCG | Led analytics & consulting projects across Retail, QSR and Industrial goods verticals | MBA from IIM-A & B.Tech from IIT Bombay.

Prithvik Kankappa

MANAGING DIRECTOR
10+ years of industry experience | Led projects on user lifecycle management, GIS Mapping, in-store loyalty, campaign management | Patent filed for mobile-based proximity detection | MBA from IIM-B.

Melanie Casinelli

EXECUTIVE DIRECTOR
MBA graduate from Penn State university | 10+ years of experience in the retail industry | Expert in retail technology & analytics, merchandise planning, developing inventory and assortment strategies | Held various leadership roles in merchandising across leading retail companies

Radhika Khurana

MANAGING DIRECTOR
20+ years of commercial banking & entrepreneurship experience I Built & led large multi-cultural teams across US & India I Deep domain expertise in the financial services sector I B.Sc from Bryant University | MBA from ISB, Hyderabad.

Eliminate toxic promotions.

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