Industry leading test and learn platform

IA’s powerful TestSmart platform empowers your business with rapid and easy test set-up, better statistical test and learn methodology, richer deep dives to understand outcomes, and most importantly better decisioning and improved business performance.

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TestSmart Advantage

TestSmart uses artificial intelligence and machine learning to run multiple simultaneous hypothesis-driven tests across stores, merchandising, marketing, promotions, and more. Take the guesswork out of managing your business, and make statistically informed decisions to drive growth in your business. Our test and learn methodology allows you to rapidly create tests using our guided workflows, and rapidly analyze results to drive immediate margin gains and higher conversion rates. Create powerful hypothesis testing campaigns while keeping your costs low with our next-gen patent-pending test and learn platform.

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Improved Efficiency

Reduced time to create and analyze tests, the ability to run multiple simultaneous tests, and machine learning deep dives to uncover hidden insights, help shift focus to deriving actionable insights to make real-time decisions.

Versatile use-cases

IA’s TestSmart platform supports a very wide range of use cases. The platform’s apt use of multiple testing methodologies empowers both store tests and consumer tests including store merchandising layouts and adjacencies, fixturing, signing, inventory allocation, assortment planning, price elasticity, promotion effectiveness, campaign testing, and many additional pre-built tests types as well as supporting infinite custom test designs.

Single Source of Truth

Using our industry-leading test and learn methodology, the TestSmart platform organizes all company-wide tests in one place, giving you a complete view of all of the experiments running across the various departments.

High ROI

Get actionable insights that go beyond yes or no. The IA TestSmart platform uses machine learning to provide deep-dive insights into why tests succeed or fail, allowing business users to make informed decisions. For example, a test might work in specific geographies or store types, and not in others. Having this level of visibility makes test results infinitely more valuable, and drives improved ROI.

TestSmart Features

Enable businesses to identify opportunities for new product development, marketing campaigns, and merchandising strategies through our next-gen ‘test and learn’ platform.

Assisted Test Creation

Standard templates guide users in creating test from scratch, structuring test and control with statistical precision, and picking test parameters that deliver accurate test outputs and drive value across the business.

Deep-dive and Root Cause Analysis

Our test and learn platform analyzes test outputs at multiple levels including geography, category, inventory, and all other KPI’s to identify the real drivers of your business, giving you an apt way to interpret test results all in one place.

Robust Test and Control Matching

Our advanced testing methodology and frameworks create reliable tests, which provide significant statistical confidence.

Run Simultaneous Customer & Store Tests

Our easy-to-use platform gives you a single interface to run multiple independent tests and learn campaigns simultaneously, at various levels – stores, departments, and customer groups, and much more.  Some companies run 100s of tests across the year, with dozens running at any one time.  In fact, our TestSmart platform can handle over 1,000 simultaneous tests if you ever had that need.

Implementation of TestSmart takes less than 8 weeks


Review prior year testing program to understand standard parameters and measurements used. Intake data flows across test, control, and input variables and run prior tests through TestSmart platform to pressure test platform in your operating environment


Customize the TestSmart platform to fit specific requirements for measurement, and for creation of a full range of test structures and constructs. Configure test creation, monitoring, and read-out modules to fit business needs


Structure new tests on the platform, and carefully monitor test outputs to calibrate and fine-tune outputs. Analyze how different factors affect each other at multiple levels – unique products, location, and KPIs.


Typical test platform rollout is across all testing initiatives once AI structures are validated to provide high readability across each part of the business. Minimize time to action, and minimize errors in crafting and evaluating in-store, merchandising, and marketing tests

IA’s smart AI-powered predictive analytics benefitting retailers in


Increase in the number of experiments with statistically significant results


Reduction in time to create and analyze experiments


Improvement in matching score of Test and control groups


Increase in number of experiments conducted

See TestSmart in Action

Discover how our clients have leveraged TestSmart to run multiple tests, delineated the true impact, and rolled out margin accretive ideas.

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Here's why our clients trust us

The ability to deep-dive on the test results on the intuitive interface, significantly enhanced the actions that could be taken based on the experiments conducted using the Test-Learn

CMO at A Leading Department Store Chain

With an automated Control matching using a multitude of factors and dimensions we could
quickly instill higher trust in the test results and enabled a Single source of truth for experiment based decision making in our organization.

Sr. Director of Finance at An Apparel Retailer

TestSmart has made our lives so much easier. Experiment templates make the process of
creating tests so much quicker and easy to run similar tests over and over again.

VP Of Marketing for An Apparel Company

With a quick and easy implementation, we could enable conducting 10-12 concurrent tests
without any un-readable tests. That was a major challenge for the team earlier and got solved with IA’s TestSmart effectively.

SVP Finance at A Speciality Retailer

Industries that can benefit from TestSmart

Take charge of your business and make smarter decisions! TestSmart is apt for use in a wide variety of settings that can benefit from implementing test and learn methodologies.


Empowering retailers to engineer powerful tests across their business including stores, merchandising, marketing, real estate, and more, in order to drive higher revenue and profitability.


Unravel the power of your business data to make informed promotional, pricing, and marketing decisions across geographies, property types, and staffing levels.


Identify opportunities with suppliers, vendors, and customers, based on data points gleaned from our patent-pending algorithms.  Measure inventory, shipping, promotions, and more to dial up your results, and drive improved ROI across the business.


Uncover data-driven information on the latest trends in the market, technology, and how your peers are solving their biggest testing challenges using IA’s advanced next-gen solutions.

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Related Solutions

Benefit from our end to end solutions at the outset, or add more as you see the difference we make.

Conduct robust experiments in no time with Test and Learn tech

Leverage our AI and Machine Learning-powered, next-gen test and learn platform to create, measure, and monitor tests, and drive high revenue. Reduce time to action, and minimize errors in building and analyzing in-store, merchandising, and marketing tests. Redeploy resources to better fit your business needs, and strategic requirements. Using IA’s TestSmart is an apt way to grow your business.

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Driving ROI through

AI Powered Insights

We are led by a team with deep industry expertise . We believe in “Better decisions with AI” as the center of our products and philosophy, and leveraging this to empower your organization

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