Price Optimization Software

Automate your product pricing with tailored strategies based on real-time market data, consumer behavior, and competitor pricing—build clearance strategies, markdowns, and promotions to improve margins and profits.

Trusted by the world’s leading organizations


Features & Benefits

What Sets Our Price Optimization Solution Apart?

Apply Dynamic Pricing

Adjust prices—dynamically—by location, cluster, or zone using product rules, competitive pricing, and price elasticity models.

Implement Rule-Based Pricing

Automate and standardize pricing decisions using a rules engine that ensures consistency, efficiency, and alignment with business goals.

Leverage AI-Driven Elasticity

Gain deep insights into price sensitivity at SKU and store levels, enabling precise and effective pricing adjustments.

Manage Promotions Intelligently

Optimize promotions and discounts based on customer segment—tier and location—maximizing the effectiveness of your trade spend.

Beyond Legacy Limits

Compare the Traditional Approach with Modern Pricing

Traditional Approach

  • Applies broad customer segmentation, missing precise targeting.
  • Schedules promotions based only on past performance, potentially missing current trends.
  • Estimates price elasticity infrequently, not reflecting real-time market changes.
  • Implements static rules-based pricing, lacking advanced automation.


Modern Approach

  • Segments customers precisely using big data and behavioral analytics.
  • Optimizes promotions dynamically, considering real-time customer response and market conditions.
  • Adjusts for elasticity continuously using AI-driven insights.
  • Implements automated rules-based pricing, enhancing efficiency and consistency.

Key Parameters

Why Choose Impact Analytics Price Optimization Software?

Accurate Customer

Optimize pricing by using advanced analytics to precisely identify and target customer groups.

Intuitive Interface

Manage prices effortlessly with an easy-to-use interface, designed for quick and efficient navigation.

Fast Cadence

Speed decision-making by refreshing pricing decisions weekly with a single click for timely updates.

Automated Weekly

Save time with automated weekly plan creation and hindsight reports, enhancing decision-making efficiency.

Decision Dashboard

Make informed pricing decisions with a detailed dashboard view across any level of the product hierarchy.

Industry Applications

Price Optimization Solution: Industry Use Cases

Maximize profits by implementing dynamic pricing strategies that respond to real-time market conditions. Our software optimizes promotional campaigns and personalizes pricing for your customers, driving sales and enhancing customer loyalty. Use our price optimization software to tackle inventory challenges and stay competitive with precise, data-driven pricing.

Boost revenue with real-time room rate adjustments based on seasonality, local events, and competitor pricing. Our software enhances revenue management systems to optimize occupancy and maximize profits. Design and price packages effectively—increase bookings and customer satisfaction with tailored offers to your specific customer segment.

Maximize revenue by analyzing price elasticity and adjusting prices to meet customer demand. Use our software to develop differentiated pricing strategies for various sales channels, ensuring profitability. Adjust prices throughout the product lifecycle to maintain market share and maximize profit.

Ensure profitability with cost-plus pricing strategies that account for cost fluctuations and market demand. Predict customer demand accurately and adjust prices to balance your inventory. Use our pricing software to tailor contract pricing for clients, offering volume discounts and loyalty incentives that drive long-term partnerships.

Stay competitive with prices that interest your customers—and ensure profitability. Optimize promotional offers and discounts to increase sales without eroding margins. Use our price optimization software to adjust shelf prices in response to competitor actions, climate shifts, and holidays.

Optimize markdown timing and depth to clear inventory while preserving margins. Use our software to set competitive prices for new collections based on trend analysis and consumer preferences. Adjust prices seasonally, considering demand variations and inventory turnover, ensuring a profitable product lifecycle.

Elevate your supply chain profitability with our price optimization software. Instantly adjust prices based on market dynamics and competitor actions. Streamline decision-making, minimize stockouts, and maximize margins.

Enterprise-Ready: High-Performing and Highly Scalable

Our demand forecasting software’s seamless scalability, bulletproof reliability, and easy integration make it ideal for enterprise applications.

Virtually Unlimited Scalability

Our AI technology engine runs more than one million ever-improving machine learning models for the most-accurate forecasts anywhere—with unlimited scalability across users, stores, SKUs, regions, and more.

Unmatched Performance

Pick a measure, any measure—forecasting accuracy, raw data digested, return on investment—and you’ll find Impact Analytics at the forefront.

Focused on Innovation and Customer Service

It’s no surprise we’re the youngest company in the top 100 of Fortune’s 2023 list of the Most Innovative Companies in America—and the only one in our space on the list at all.


Security, Compliance, and Privacy


SOC 2 Type 2 Certified

Guarantees high-level security standards, audited by a third-party, for robust data safety.


GDPR and CCPA Compliance

Meets strict data privacy laws, ensuring user data protection and legal adherence.


Annual Penetration Testing and Auditing

Preempts vulnerabilities and fortifies against cyber threats.

Over a Decade of Optimization Experience






in clearance




Gross margin

Talk to an Expert

Get Started with Ease

Drive profits, enhance customer satisfaction, and stay ahead of the competition with precision pricing tailored to your unique challenges. Our solution experts are on hand to discuss your specific business goals and technology needs.

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Frequently Asked Questions

What is Impact Analytics PriceSmart™ and how does it work?

Impact Analytics PriceSmart is an AI- and ML-powered pricing software that dynamically adjusts prices based on market demand, competitor pricing, historical sales data, and customer behavior to determine the optimal pricing strategy. Increase profitability and stay competitive with precise, data-driven price adjustments.

What should I expect in the demo?

Our experts will demonstrate the product and its key features—including its value proposition and how it addresses your business requirements.

Are the solutions configurable to fit specific business needs?

We understand that every business has specific requirements. Talk to our experts and they’ll provide the best-suited solution as per your business goals.