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What 2024 Prime Day Promos
Indicate About Buyer Behavior
Prime Day trends suggest that inflation and rising interest rates will continue to shape consumer behavior this holiday season. Retailers must balance competitive pricing for high-ticket items with profit preservation on essentials to navigate this challenging landscape of value-focused consumers.
Black Friday Promotion Analysis:
Are Retailers Still Going All In?
Amidst mild inflation and higher interest rates, holiday shopping was expected to hold steady. Retailers typically address such conditions with significant discounts. How did they approach this year’s Black Friday sales?
Amazon Prime “Big Deal Days”
2023 Promotions
The 2023 U.S. holiday shopping season will likely be more deeply discounted than ever based on our analysis of the recent Amazon Prime Big Deals Day 2023 event—only Amazon’s second October Prime Day sale—and the trends from the Amazon Prime Day in July.
Amazon Prime Day 2023
Promotions: A Holiday Bellwether
We analyzed Amazon Prime Day promotions across 11 categories over the last five years.
What we learned will help you prepare for the 2023 holiday season.
Fashion Promotions
Index
IA’s Fashion Promotions Index tracks the breadth and depth of promotions at 20+ leading retailers across departments, categories, and price points on a bi-weekly basis.
Insights on Pricing & Promotions - Athleisure & Footwear
IA’s Pricing and Promotions Analysis is designed to identify the trends and changes in pricing and promotions across various categories by tracking and analyzing publicly available data.
Grocery Inflation Index
Impact Analytics Grocery Inflation Index (IA – GII) is an attempt to track and understand price movements of key grocery items across the US on a higher frequency basis than the official Govt reporting.
