Brian Crain

General Manager, EMEA

Brian is a trilingual American with deep roots in Europe, bringing over 29 years of experience in leading retail, AI, and analytics sales, implementation and marketing teams. He joined Impact Analytics in 2023 to spearhead the company’s expansion into LATAM, APAC, and EMEA. Throughout his career, he has held leadership roles at Accenture, HEB, DemandTec, IBM, Precima, NielsenIQ, and Nextail, consistently demonstrating his ability to drive growth and efficiency in the supply chain, retail, consumer goods, and convenience store sectors.

Brian’s approach is systematic yet adaptive, prioritizing the building of resilient teams, fine-tuning value propositions for targeted market segments, and establishing scalable processes. His career spans various roles, from Chief Revenue Officer to CRM Senior Manager, and across regions including Europe, North/South America, the Middle East, and Asia. His industry focus includes streamlining supply chain operations, optimizing logistics, and enhancing pricing strategies. In retail and consumer goods, he has delved deep into market trends, demand forecasting, and customer analytics to drive growth and sustainability. In the convenience store sector, he leverages tech and insights to improve customer experiences and operational efficiency.

Brian’s core competencies include go-to-market strategies, AI, technology, sales, marketing, business development, customer success, CRM, and SaaS. He specializes in predictive analytics, data science, consulting, customer centricity, cloud computing, and executive leadership. His contributions to the field are marked by leading transformative AI, tech, data, and analytics projects on a global scale, ensuring seamless integration and efficiency.

Outside of his professional life, Brian is passionate about the culinary world, enjoys crafting dishes, exploring French wines, and contributing to his wife’s cocktail venture, Abricot Paris. His two sons and his love for continuous self-development keep him grounded, emphasizing the importance of personal growth and family ties. Brian's extensive experience and dedication to innovation and leadership make him a valuable asset to Impact Analytics and the broader industry.

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