Jillian Sterba

Jillian is the Vice President of Implementation & Operations at Impact Analytics, where she brings over 15 years of deep expertise in merchandising, planning, and operational strategy. In her role, Jillian leads initiatives that drive client success, overseeing large-scale implementations and optimizing operations to deliver measurable business outcomes.

Before joining Impact Analytics, Jillian built a distinguished career with leading global brands, including JOANN, Pandora, Under Armour, and David’s Bridal. Across these roles, she honed her ability to leverage data and market trends to develop forward-looking strategies, improve category performance, and achieve significant growth in highly competitive retail environments. Her work has consistently bridged creative vision and analytical rigor, enabling organizations to respond effectively to evolving consumer behaviors and market dynamics.

Jillian began her career at Turn5, Inc. as an Assistant Buyer and Planner, gaining firsthand experience in merchandising execution and operational planning. Over the years, she expanded her leadership footprint, progressing into senior and lead merchandise planning roles at Pandora, where she spearheaded assortment strategies and built planning processes that enhanced profitability and customer engagement. At Under Armour, she played a pivotal role in merchandise planning for men’s factory outlets, aligning inventory and demand to maximize efficiency.

At Impact Analytics, Jillian has been instrumental in scaling implementation processes and strengthening operational frameworks that support the company’s AI-powered solutions. Her expertise in forecasting, omni-channel strategies, and business planning empowers retailers to transform decision-making and drive profitability.