Chief Strategy Officer
Sonia Hernandez is the Chief Strategy Officer at Impact Analytics, bringing over 30 years of experience leading transformation across retail and technology. She has held senior leadership roles at Blue Yonder, The Parker Avery Group, Smart & Final, PetSmart, and Evant, where she drove large-scale initiatives in merchandise planning, allocation, forecasting, pricing, and inventory optimization.
Sonia has built and modernized enterprise planning platforms, operational models, and analytics capabilities for global retailers, consistently enabling smarter inventory decisions and improved financial outcomes.
She is passionate about fostering inclusive, collaborative cultures that unlock the potential of teams to drive sustainable growth. Sonia has designed and led enterprise strategy planning, organizational design, mentorship and succession programs, and change initiatives that align cross-functional teams around shared goals.
Her people-first approach ensures that our strategy not only fuels innovation and market growth but also empowers the people who make it possible, transforming how retailers plan, manage, and optimize their inventory to deliver greater customer value.
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