The one-stop AI shop for making all your optimal pricing decisions

AI-powered Impact Analytics PriceSmart™ uncovers underlying insights, the latest trends, price elasticities, competitor pricing, and more, driving the initial (or base), promotional, and markdown and clearance pricing decisions that maximize profitability.

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PriceSmart Advantage

Unified forecasting coupled with advanced optimization techniques ensure your pricing strategies promote your business goals across every product’s lifecycle.

Agile Forecasting

Dynamic forecasting considers latest historical transaction data and current fashion trends in consumer behavior to make more accurate predictions about future sales at the desired granularity. Driven by robust ML Ops practices, models are retrained periodically to take into account the latest changes in fashion trends, macros, consumer sentiment etc.

Target and Rules based optimization

Prioritize metrics based on your business context, define the targets and/or business rules and optimize the pricing decisions to maximize your business objectives such as revenue, units, margin $ etc. Targets and rules can be sourced from external systems or can be entered / uploaded by users in PriceSmart.Recommendations are refreshed weekly or on-demand based on the latest available data.

Exception based management

PriceSmart generates exceptions which is tuned to your pricing architecture and business rules such as lack of price revision for a certain duration, same price to be maintained across packs or zones, minimum margin targets not being met, changes in input costs, promotions beyond prescribed limits, very high inventory levels etc. to drive user action based on the business cycle.

Workflow Management

PriceSmart supports complex workflows based on user roles allowing segregation of duties and auditing key decisions such as price and promotion approvals and locking before the start of the season.

Manage the journey across channels

For businesses that have outlets and secondary sales channels such as E-commerce, our retail price optimization software determines ideal channel-specific pricing and promotion strategies.


Dynamic pricing strategies can be optimized by store, store cluster, channel, region, and customer segments. Cluster/group your stores as per “like locations” for personalized price optimization programs.

Easy Integration

Seamless workflow integration with your data warehouse, promotion and marketing calendars, and other applications. Enables real-time pricing strategies, promotion planning and clearance pricing recommendations.

PriceSmart Modules Base Pricing, Promotions,
and Markdowns and Clearances

The three PriceSmart modules—Impact Analytics BaseSmart™, Impact Analytics PromoSmart™,
and Impact Analytics MarkSmart™—are powerful whether used in sync or individually.


Dynamic Pricing Ability

PriceSmart has the ability to consider price elasticity for the product, inherit pricing behavior of similar SKUs (own or competitor), available inventory etc. and define 10+ business rules (eg: line pricing, size curve maintenance, cross-zone pricing etc.) to dynamically recommend an initial price and take objective-based decisions

Model Different Pricing Scenarios

Category leads are able to model different scenarios and select an optimum pricing scenario for a product / set of products based on revenue, volume, margin targets and constraints such as minimum margin %, promotion step size, price ending rules etc.

Management by Exception

Users can also enable a highly automated workflow planning through exhaustive rules definition and utilizing triggers and alerts for exception-based approvals and overrides.

Multi Country – Multi Currency Pricing

Convert your base prices across different currencies in a single click by defining easy to use price rules which support price point mapping, mathematical price conversion rules and many more.


Analyze Historical Promotions

PriceSmartprovides an overview through high level summary metrics like % toxic promos, net incremental margin gain, GMROI etc. to understand which promotions work best.. Allows multiple views for analyses: by campaign, event, promotion, product group and even down to product

Powerful Simulations

While PriceSmart generates the most precise promotion recommendations based on the targets, objectives and constraints, category leads can also simulate the demand across different promotion depths and offer types.

Sync with Marketing Calendar—

Marketing team can create and/or sync marketing events in the tool to which category leads are able to seamlessly attach finalized promotions. Marketing calendar is available with all pricing activity in one place allowing users to slice and dice by category, department and time periods.


Tailored Clearances

Define guardrails to set the maximum number of allowed clearances, eligible SKUs, step size, time frame for markdown refresh etc to guide the automation

Automated Clearance Recommendations

Our automated clearance optimization software takes category owners and planner emotion out of the clearance equation. We use freshness & product shelf lives, promo elasticity, price-points/clearance breaks, sales velocity, inventory levels and frequency of clearances etc. to develop an optimized clearance solution. We then give you the ability to tailor that output to fit your clearance budget with scenario planning.

Continuous Monitoring to Assess the Impact

Decision dashboard that gives users roll up views of the planned vs actual performance of the clearance decisions across any level of the product hierarchy. Reports can be configured for recurring views and can also be exported and shared across the teams.

PriceSmart implements quickly for prompt, lasting results


Analyze price elasticities for every product, at every stage of its lifecycle, tailored by region, channel, customer, and more


Robust ML models deliver advanced pricing recommendations across the lifecycle (three modules: Initial pricing, Promo, Markdown)


Ensure ML models are evolving. Platform should be delivering actionable insights, and offering dynamic pricing strategies


Phased rollout across regions, categories, and business units. Continued support to ensure solution is adding value for your business

IA’s smart AI-powered predictive analytics benefitting retailers in


Increase in


Reduction in
promotion planning time


Reduction in wastage
(due to price based
optimal pre-season planning)


Adherence to pricing compliance policies (through rules and auto integration)

See PriceSmart in action

See how our clients are achieving extraordinary Gross Margines with profitable customer-centric pricing, promotions, and markdown and clearance optimization software.


Explore Promo Calculator

An interactive tool which helps you optimize promotion lift that you need to keep your gross margin dollars stable.

Retail Price Optimization

Here's why our clients trust us

PriceSmart helped us add millions to our bottom-line by optimizing our markdown cadence. We now have the ability to simulate multiple scenarios with a click and choose the best one.

Pricing Lead, Global House of Fashion Brands

Before PriceSmart, we were using excel sheets for making pricing decisions, we didn’t have the ability to see what was happening across the board. Now PriceSmart gives us a definitive data-backed answer that is optimized for us. It is like a crystal ball.

Pricing Analyst, Fashion Brand Outlets

By utilizing PriceSmart we were able to leverage promotional price elasticity to improve our promo effectiveness leading to 400 basis point improvement within 30 days of implementation.

Head of Pricing and Promotion Management, large US grocery chain.

We were able to track our competitors’ prices and arrive at the right price point for elastic as well as inelastic SKUs by implementing PriceSmart. PriceSmart helped us to boost our bottom-line in no time.

VP Pricing, leading US Coffee chain

Industries that have benefited from PriceSmart

Your data and our advanced AI-powered retail pricing model create a unified pricing and promotions planning solution that’s unique to your industry.


Plan pricing and promotions across each products’ lifecycle to drive sales, margins and greater customer engagement.


Ensure location-specific pricing for profitable and customer-focused pricing and promotions.


Dynamic pricing structure backed by advanced demand forecasts and intelligent insights.


Get in-depth information about the latest industry trends, technology and how your peers are solving the biggest promotion and markdown problems with IA’s advanced next-gen pricing and promotions planning software solution.

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Related Solutions

Benefit from our end to end solutions at the outset, or add more as you see the difference we make.

Get clarity with retail price optimization software

PriceSmart - AI-driven retail price optimization software automates your pre-season, in-season, and clearance pricing strategies for margin maximization and inventory sell-through.
Our retail pricing software framework ensures true margin estimation by providing impactful and revenue-generating pricing recommendations.

Retail Price Optimization

Driving ROI through
AI Powered Insights

We are led by a team with deep industry expertise . We believe in “Better decisions with AI” as the center of our products and philosophy, and leveraging this to empower your organization

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