Team IA

What does your price say about your brand? Is it setting the right tone or simply following the market? Prestige pricing is about much more than adding a premium price…

What happens when your competitor drops prices overnight? How much revenue do you lose when a viral trend clears shelves before your replenishment cycle catches up? How long does it…

Everyone in pricing talks about data. Everyone talks about segmentation, elasticity, and willingness to pay. But here’s what almost no one asks: Why do customers pick the “wrong” plan, even…

Every buyer has asked this, even if they didn’t say it out loud, “Is it worth it?” As pricing professionals, your job isn’t to answer that question. It is to…

When was the last time you took a hard look at your pricing strategy? If you’re not leveraging differential pricing, you may be missing out on serious revenue. This isn't…

If a shopper walks into your store, finds an item, and then checks the price online, what’s your play? Do you match, hold, or risk watching that shopper walk, knowing…

What happens when your top-selling item runs low? Your team raises the price to manage demand. Or a trend suggests a spike is coming, so you adjust prices in advance.…

How often do your pricing decisions feel like a gamble? You run a promotion, and sales spike, but margins suffer. You raise prices on a slow mover, and sales flatline.…

What if you could predict exactly how customers will respond to your next change in price? What if you knew which discounts would drive real demand—and which ones are just…