Get a solution that is different from Marketdial and Mastercard APT. Try TestSmart – the first AI-powered platform to create, implement, and analyze accurate in-store tests.
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TestSmart Advantage
This affordable MarketDial substitute deploys test and learn frameworks to allow businesses to create tests and analyze results rapidly for better margin gains.


Improved Efficiency
TestSmart’s patent-pending machine learning algorithms create powerful hypothesis testing campaigns that are accurate, cost-friendly, and time-saving.
Versatile use-cases
IA’s TestSmart platform supports a very wide range of use cases. The platform’s apt use of multiple testing methodologies empowers both store tests and consumer tests including store merchandising layouts and adjacencies, fixturing, signing, inventory allocation, assortment planning, price elasticity, promotion effectiveness, campaign testing, and many additional pre-built tests types as well as supporting infinite custom test designs.
Single Source of Truth
Applying the test and learn methodology, this Test and Learn APT alternative organizes company-wide tests in one place for a complete view of the experiments running across various departments.
Drives High ROI
Unlike Mastercard APT, TestSmart provides you actionable insights into inventory management, price elasticity, customer behavior patterns for a higher value on investment.
TestSmart Features
Identify opportunities for new product development and merchandising strategies through our next-gen test and learn platform.
See TestSmart in Action
Discover how our clients have leveraged TestSmart to run multiple tests, delineated the true impact, and rolled out margin accretive ideas.
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Here's why our clients trust us
Industries that can benefit from TestSmart
Take charge of your business and make smarter decisions! TestSmart is apt for use in a wide variety of settings that can benefit from implementing test and learn methodologies.
Conduct robust experiments in no time with Test and Learn tech
Leverage our AI and Machine Learning-powered, next-gen test and learn platform to create, measure, and monitor tests, and drive high revenue. Reduce time to action, and minimize errors in building and analyzing in-store, merchandising, and marketing tests. Redeploy resources to better fit your business needs, and strategic requirements. Using IA’s TestSmart is an apt way to grow your business.

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We support our clients in leveraging their data to adapt to changing conditions, drive bottom-line growth and ultimately, future-proof their business.

Deep commitment
Fearless dedication to innovation

Results oriented
Witness real dollar impact in 8 weeks

Simply different
Workflows and quick configuration ability

Industry experts
Solution for retailers, configured by retailers
NextGen Test and Learn platform
Leverage our Test & Learn platform that creates, measures & monitors tests rapidly within 15 mins. TestSmart allows users to create unique and statistically sound tests without manual intervention and thus making it different from MarketDial and Mastercard APT.
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