Get a solution that is different from Marketdial and Mastercard APT. Try TestSmart – the first AI-powered platform to create, implement, and analyze accurate in-store tests.
TestSmart’s patent-pending machine learning algorithms create powerful hypothesis testing campaigns that are accurate, cost-friendly, and time-saving.
IA’s TestSmart platform supports a very wide range of use cases. The platform’s apt use of multiple testing methodologies empowers both store tests and consumer tests including store merchandising layouts and adjacencies, fixturing, signing, inventory allocation, assortment planning, price elasticity, promotion effectiveness, campaign testing, and many additional pre-built tests types as well as supporting infinite custom test designs.
Single Source of Truth
Applying the test and learn methodology, this Test and Learn APT alternative organizes company-wide tests in one place for a complete view of the experiments running across various departments.
Drives High ROI
Unlike Mastercard APT, TestSmart provides you actionable insights into inventory management, price elasticity, customer behavior patterns for a higher value on investment.
Assisted Test Creation
TestSmart comprises AI-based test templates available to guide businesses in creating experiments from scratch and providing accurate data and other distinct insights.
Robust Test and Control Matching
Robust test and learn frameworks help create accurate tests, with reliable and insightful results that are different from MarketDial.
Empowering retailers to engineer powerful tests across their business including stores, merchandising, marketing, real estate, and more, in order to drive higher revenue and profitability.
We support our clients in leveraging their data to adapt to changing conditions, drive bottom-line growth and ultimately, future-proof their business.