Our next-gen trade promotion management platform lets you maximize your return on promotion spending. TradeSmart gives you real-time visibility into your promotional spend, optimizes your trade promotion performance, and gains richer visibility for budgets and forecasting.
Smarter Trade Investments
Optimize trade investment in minutes and increase your returns on spend by up to 10%+ without increasing spending to drive incremental margin growth.
Align Cross-enterprise promotions
Our analytics dashboard provides an overview of all aspects of performance across multiple campaigns by brand and category for data-driven decision-making with our actionable insights.
End-to-end Intelligent Automation
Achieve over 70% reduction in the time allotted to promotion planning, with performance reporting, forecasting, and trade promotion optimization.
Easy Retail-Partner Negotiation
Analyze past promotional performance at the partner level, and create data-driven trade promotion planning scenarios for increased partner buy-in.
TradeSmart Features
TradeSmart is an easy-to-use trade promotion optimization tool for retailers, manufacturers, and brands to evaluate multiple promotional tactics and generate brand and category-level promotional plans.
Campaign Monitor
Generate demand plan reports and forecast KPIs, right down the actuals for each product line. Access highly interactive analysis of trade promotion management data.
See TradeSmart in action
TradeSmart clients realize a 10-15% improvement in their ROI on promotional investment, with this end-to-end trade solution for planning, forecasting, tracking and reporting.
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Here's why our clients trust us
Industries that can benefit from TradeSmart
Leverage our future-ready trade promotion optimization solution to meaningfully improve your promo outcomes.
Resources
Get empirical information on the latest trends in the market, technology, and how your peers are solving their biggest promotion planning challenges using IA’s advanced trade promotion Optimization solution.
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Related Solutions
Benefit from our end to end solutions at the outset, or add more as you see the difference we make.
Ensure Integrated Business Planning with IA’s Next-Gen Trade Promotion management Platform
The biggest challenge with traditional trade promotion management software is that it doesn't close the loop to give you insight into how well your campaigns are performing. With our robust trade promotion planning software - TradeSmart, businesses can now easily track and manage all of their operations in one place for better business decisions and maximum ROI!
Driving ROI through
AI Powered Insights
We are led by a team with deep industry expertise . We believe in “Better decisions with AI” as the center of our products and philosophy, and leveraging this to empower your organization
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