Automate lifecycle pricing with PriceSmart

Leverage Artificial Intelligence and Machine Learning powered insights to deliver accurate lifecycle pricing. Eliminate human errors with our industry-leading retail price optimization.

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PriceSmart Advantage

PriceSmart leverages AI to drive decisions on initial, promotional, and clearance pricing to achieve your business objectives. A single application to ensure lifecycle pricing, promotions, pre-season pricing, and end-of-life markdown optimization.

Retail Price Optimization
Retail Price Optimization

Optimized Lifecycle Pricing

Optimized prices for every product, at every stage of its lifecycle, tailored by region, channel, customer, and more. Ensure pre-season pricing optimization with real-time monitoring.

Easy Integration

Seamless workflow integration with your data warehouse, marketing calendars, and other applications, enables real-time outlet, in-season, pre-season, clearance, and outlet pricing recommendations.

Clearance Strategy

Our automated Markdown Optimization tools take merchant and planner emotion out of the markdown equation. We use seasonal timing and sales curves, price elasticity, price-points/markdown breaks, and frequency of markdowns to develop an optimized markdown solution. We then give you the ability to tailor that output to fit your markdown budget with scenario planning.

Outlet Pricing and Secondary Channels

For clients that deploy outlets and secondary sales channels, our retail price optimization tools determine the right timing for retiring products and for moving them into secondary channels. And machine learning and artificial intelligence work to optimize initial pricing and discounts and markdowns over the lifecycle of the product.


Sales cannibalization is often hard to measure. Most companies can only guess at the impact of their promotions. PriceSmart solves this problem by automatically identifying cannibalized items, measuring their impact on past campaigns, and incorporating that analysis into future campaign forecasts.

PriceSmart Features

Learn how our AI-powered retail price optimization software takes all variables into account, increases your store’s sales with actionable insights, and uncovers dynamic pricing strategies.

Agile Forecasting

Dynamic forecasting through a patent-pending COVID-adjusted model, which accounts for historical data and current trends in consumer behavior to make more accurate predictions about future sales at each store location.


Dynamic pricing strategies that can be optimized by store, store cluster, channel, region, and customer segments.  Cluster/group your stores as per “like locations” for personalized pre-season pricing optimization programs.

Test & Control

Ability to create both store and customer level tests using several key performance indicators and metrics that provide actionable insights for high-end retail price optimization.

Scenario Planning

Facilitates modeling various pricing options over specific time periods and immediate quantification of the impact.

Business Rules

Set guardrails to guide promotional and clearance pricing, product retirement strategy (min/max discount %, price endings, SKU/class/style level limitations, etc.)

Tailored Markdowns

Optimize lifecycle pricing by using advanced analytics to forecast demand and craft distinct clearance plans for markdown optimization.

Implementation of PriceSmart takes less than 8 weeks.


Analyze price elasticities for every product, at every stage of its lifecycle, tailored by region, channel, customer, and more


Robust ML models deliver advanced pricing recommendations across the lifecycle (three modules: Initial pricing, Promo, Markdown)


Ensure ML models are evolving. Platform should be delivering actionable insights, and offering dynamic pricing strategies


Phased rollout across regions, categories, and business units. Continued support to ensure solution is adding value for your business

IA’s smart AI-powered

predictive analytics

benefitting retailers in 


Increase in


Reduction in
promotion planning time


Reduction in wastage
(due to price based
optimal pre-season planning)


Adherence to pricing compliance policies (through rules and auto integration)

See PriceSmart in action

Explore how our clients are identifying optimal cadence to achieve the highest GM with stipulated clearance and higher than anticipated ROI generation, with profitable customer-centric pricing and promotions.

Retail Price Optimization

Explore Promo Calculator

An interactive tool which helps you optimize promotion lift that you need to keep your gross margin dollars stable.

Retail Price Optimization

Here's why our clients trust us

PriceSmart helped us add millions to our bottom-line by optimizing our markdown cadence. We now have the ability to simulate multiple scenarios with a click and choose the best one.

Pricing Lead, Global House of Fashion Brands

Before PriceSmart, we were using excel sheets for making pricing decisions, we didn’t have the ability to see what was happening across the board. Now PriceSmart gives us a definitive data-backed answer that is optimized for us. It is like a crystal ball.

Pricing Analyst, Fashion Brand Outlets

By utilizing PriceSmart we were able to leverage promotional price elasticity to improve our promo effectiveness leading to 400 basis point improvement within 30 days of implementation.

Head of Pricing and Promotion Management, large US grocery chain.

We were able to track our competitors’ prices and arrive at the right price point for elastic as well as inelastic SKUs by implementing PriceSmart. PriceSmart helped us to boost our bottom-line in no time.

VP Pricing, leading US Coffee chain

Industries that have benefited from PriceSmart

Your data and our advanced AI-powered retail pricing model create a unified lifecycle pricing solution that’s unique to your industry.


Ensure accurate promotions and prevent markdowns across the entire lifecycle for greater customer engagement.


Ensure location-specific pricing for profitable and customer-focused pricing and promos.


Dynamic pricing structure backed by advanced demand forecasts and intelligent insights.


Get in-depth information about the latest industry trends, technology and how your peers are solving the biggest promotion and markdown problems with IA’s advanced next-gen lifecycle pricing solution.

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Built for retailers by retailers

We bring our 70+ years of collective retail experience to ensure innovation is at the center of everything we do, which includes listening to, engaging with, and empowering everyone within your organization. Our focus is to understand your needs and work towards innovative solutions that are customized to meet your requirements.

Inventory Allocation

Drive Retail Price Optimization with clarity

PriceSmart - AI-driven retail price optimization solution to automate your pre-season, in-season, and clearance pricing strategies for margin maximization and inventory sell-through. Our lifecycle pricing framework ensures true margin estimation by providing impactful and revenue-generating outlet pricing recommendations.

Retail Price Optimization

Driving ROI through

AI Powered Insights

We are led by a team with deep industry expertise . We believe in “Better decisions with AI” as the center of our products and philosophy, and leveraging this to empower your organization

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