Next Gen AI-led Forecasting

Advanced models that deliver highly accurate forecasts for sharper decision making.


Home  »  Solutions  »  Forecasting – ADA

Why traditional forecasting will not work anymore

Traditional forecasting algorithms lean very heavily on history. However, fast changing product preferences and consumption patterns, requires a framework that is capturing more factors beyond just history.

Faster Pattern Recognition

Forecasting algorithms that break down demand into key components like seasonality, promotional events, marketing lift etc.

Leveraging Big Data

ADA's algorithms bring together relevant external and internal data sources to generate accurate predictions to improve planning.

“What-if” Scenario Simulation

Quick simulation of scenarios to understand impact of variables on demand.

ADA Forecasting -

Delivering the future today

Superior mathematical computation engine, trained on +2PB data, combined with a deep retail context to accommodate various factors that affect demand.



Lost sales and performs business specific outlier removal.


Context-based variables to handle seasonal assortment, inventory changes and new launches.


Trends, seasonality, events, weather, marketing spends, panel data, competitor stores and store closures.


Effect of events, price changes, promotions, coupons etc to adjust forecasts.


True customer demand that captures the effect of all the variables.

Achieving +90% accuracy in forecasting during COVID

ADA, our proprietary forecasting model, takes in variables to account for recent trends, stores opening/closures, traffic & mobility data, COVID infections, fatality & vaccination information, along with the client's demand to deliver an agile & accurate location level forecast

A Icons Benefits

Rapid assembly of emerging trends from recovery

Readjusting models and coefficients to factor in trends as and when businesses open.

Demand Prediction

Hierarchical forecasting

Region level greater accuracy forecasts model broken down to SKU-Store level.


Our models take recency into account that helps to continually analyse and adapt to the latest market conditions.

ADA, powering all our SaaS products

Curated with science, contextualized with our industry expertise, and delivered to our customers with a promise of better business results



Eliminate lost sales with right product at right place at right time


Suite of pricing solutions that optimize business strategies


Collect attributes from product images with image and text processing


Trade Promotion planning solution to maximize trade promotional ROI


Enable customer centric, localized, SKU level assortment with planning

Here's why our clients trust us

The accuracy of Ada’s prediction was a game changer for us. It has helped us make critical business decision with quickly and with more confidence

Merchandising VP,
Leading Fast Fashion Retailer

We used to chase our sales and were always playing catchup, now with forward looking metrics, we are ahead of the game

CFO, Popular
Catalog Retailer

We were using LY numbers as forecast guidance, and then COVID hit. Most of our legacy planning systems became useless. The speed with which IA could come in and get our forecasting errors down during the pandemic is commendable.

Chief Planning Officer,
Large Grocery Chain

The speed with which Impact Analytics tweaked its forecasting models to accommodate the disruptions caused by pandemic only strengthened our belief that they are the right team to help us make sense of the sea of data that we are sitting on

Analytics Head,
Leading Pet Supplies Retailer

Driving ROI through

AI Powered Insights

We are led by a team with deep industry expertise . We believe in “Better decisions with AI” as the center of our products and philosophy, and leveraging this to empower your organization