Promotion Impact Calculator

This tool lets you calculate the sales lift needed to make a promotion price cut profitable.

EVERYDAY
LUXURY
What is the original gross margin % of the item being promoted?
What is the original gross margin % of the item being promoted?
% VOLUME INCREASE IN SALES NECESSARY TO KEEP TOTAL GM DOLLARS STABLE
What % discount is proposed for the promo
What % discount is
proposed for the promo

* This likelihood is estimated based on Impact Analytics' experience with several retailers. We do not assume any responsibility for the application of this estimate in any other organization.

EVERYDAY PRODUCTS
LUXURY PRODUCTS

A price decrease by in a gross margin item requires unit sales increase in volume to maintain the same total gross margin dollars.

Based on Impact Analytics' experience, there is an likelihood that these results can likely be achieved for products.

* This likelihood is estimated based on Impact Analytics' experience with several retailers. We do not assume any responsibility for the application of this estimate in any other organization.