Vice President of Client Success and Head of Central Europe
Markus Pfruender is the Vice President of Client Success and Head of Central Europe at Impact Analytics, bringing over 20 years of experience in driving digital, data, and analytics transformation across the retail sector.
Before joining Impact Analytics, Markus served as Vice President at Capgemini Invent, leading digital transformation initiatives for major retail clients. He previously held senior leadership roles at NielsenIQ (Precima) and METRO AG, where he drove large-scale technology and data modernization programs.
Markus has deep expertise in demand forecasting, assortment, allocation, pricing, and analytics, as well as in AI, GenAI, Agentic AI, and cloud technologies. He has built and led global centers of excellence in advanced analytics, managing multi-country teams across Europe and Asia.
Recognized as a trusted partner to C-level retail executives across Europe, Markus has a proven record of leading client relationships, business growth, and large-scale IT and data transformations that deliver measurable results.
Recognized as a trusted advisor to C-suite retail executives across Europe, Markus has a proven track record of delivering measurable business impact through data-driven decision-making and operational transformation. At Impact Analytics, he leads client success and growth in Central Europe, helping retailers harness AI-native innovation to unlock value and performance at scale.
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