Experienced retail executive deepens leadership bench for AI-native and Agentic AI pioneer
NEW YORK CITY, NY — October 15, 2025 — Impact Analytics(R), the leader in AI-native innovation and the only provider of an end-to-end platform for pricing, merchandising, and supply chain optimization, today announced the appointment of Markus Pfruender as Vice President of Client Success and Head of Central Europe.
In this newly created role, Markus will lead the rapidly expanding client base across Europe for Impact Analytics, helping retailers realize measurable ROI from the company’s AI-native SaaS platform and Agentic AI capabilities. Impact Analytics drives efficiency and margin improvement across functions including assortment, allocation, sizing, planning, and price optimization.
Markus joins from his most recent role as Vice President at Capgemini Invent, where he led digital transformation initiatives for leading retail clients. He previously held senior leadership positions at NielsenIQ (Precima) and METRO AG, where he drove large-scale technology and data transformations that delivered tangible business impact.
With deep expertise in demand forecasting, allocation, assortment, pricing, and analytics—and extensive experience in AI, GenAI, Agentic AI, and cloud technologies—Markus is recognized as a trusted partner to retail executives across Europe. A frequent conference speaker, he is passionate about applying AI and data innovation to reimagine core retail processes and unlock new sources of value.
At Impact Analytics, Markus will focus on serving the company’s growing client base in Central Europe, building and leading high-performing customer success teams, and providing strategic thought leadership across the region.
“We are honored to have Markus bring his wealth of experience to Impact Analytics,” said Brian Crain, General Manager and Head of Impact Analytics International. “The speed of change in retail, with the accelerated adoption of Agentic AI, has never been greater. Markus’ leadership will be instrumental in helping our clients across Central Europe realize the full value of this transformation.”
About Impact Analytics
Impact Analytics delivers AI-native SaaS solutions and consulting services that leverage agentic AI to help companies maximize profitability and customer satisfaction through deeper data insights and predictive analytics. With a fully integrated, end-to-end platform for planning, forecasting, merchandising, pricing and promotions, Impact Analytics empowers companies to make smarter decisions based on real-time insights, rather than relying on last year’s inputs to forecast and plan this year’s business. Powered by over one million machine learning models, Impact Analytics has been at the forefront of AI innovation for a decade, setting new benchmarks in forecasting, planning, and operational excellence across the retail, grocery, manufacturing, and CPG sectors. Recognized for innovation and growth by Fortune, Financial Times, Inc. 5000, and the RIS Leaderboard, Impact Analytics continues to lead the way in shaping the future of business intelligence. Think differently about AI and learn more at www.impactanalytics.co.
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