Enable a fitting conversation with retailers through TradeSmart


TradeSmart is an advanced trade promotion management tool that optimizes budget allocation for clients across the channels and partners them for impactful trade promotion management that helps in yielding higher margins. TradeSmart a trade promotional optimization tool provides In-depth spend decomposition and performance analysis to prioritize channels, retailers and products. The application also features enhanced analytical support to provide more fitting negotiations with traders and retailers.

Key Features

Insights into ROI of trade spend for channels, products and retailers

Budget allocation intelligence through ML models and optimization

Simulation for effects of events and marketing investments

Key Benefits

Trade-Spent Decomposition

In-depth trade spend decomposition and performance analysis to prioritize channels / retailers / products

Trade Calendar

Comprehensive event builder workflow with simulation of direct and secondary effects

Analytical Trading

Analytics support for better negotiations

Eliminate toxic promotions.

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