TradeSmart is an advanced trade promotion management tool that optimizes budget allocation for clients across the channels and partners them for impactful trade promotion management that helps in yielding higher margins. TradeSmart a trade promotional optimization tool provides In-depth spend decomposition and performance analysis to prioritize channels, retailers and products. The application also features enhanced analytical support to provide more fitting negotiations with traders and retailers.
In-depth trade spend decomposition and performance analysis to prioritize channels / retailers / products
Comprehensive event builder workflow with simulation of direct and secondary effects
Analytics support for better negotiations