Promotion Impact Calculator

This tool lets you calculate the sales lift needed to make a promotion price cut profitable.

EVERYDAY
LUXURY
What is the original gross margin % of the item being promoted?
What is the original gross margin % of the item being promoted?
% VOLUME INCREASE IN SALES NECESSARY TO KEEP TOTAL GM DOLLARS STABLE
What % discount is proposed for the promo
What % discount is
proposed for the promo

* This likelihood is estimated based on Impact Analytics' experience with several retailers. We do not assume any responsibility for the application of this estimate in any other organization.

EVERYDAY PRODUCTS
LUXURY PRODUCTS

* This likelihood is estimated based on Impact Analytics' experience with several retailers. We do not assume any responsibility for the application of this estimate in any other organization.