Marketing Analytics

Engage with Customers with a better Analysis

Overview

The advancement of data analytics has changed the approach of analyzing consumers or campaign evaluation. The need for using data analytics in marketing is mostly driven by new age customer, who is more informed about the choices than ever before. The number of touchpoints in both online and offline media has increased exponentially, and with the advent of social media, it has become convenient to engage with the customer.

Key Solutions

Market Mix Modelling

Attribute success parameters to the right channel enabling better allocation of marketing budget

Digital Marketing Strategy

Improve customer experience online enabling higher engagement and conversion leading to a better website monetization

Franchise Marketing Optimization

Formulation of better strategies to enhance margins with KVI/KVC analysis

Industries

Grocery

IA provides Online grocery retailers with end-to-end information about customers through which they can easily leverage this information to improve their business strategies.

Hospitality

Tools that has been provided by IA is to monitor expense management due to spikes in staff requirement during seasonal occupancy.

Manufacturing

IA has been supporting manufacturers by providing them solutions for better planning and execution of projects to improve the quality of Goods.

CPG

The products developed by Impact Analysis has influenced Promotion management, pricing optimization, and customer insights that have helped leading CPG industries.

Healthcare

Impact Analysis has paved the way for Healthcare Industries in the understanding of Big Data and also provided ease of data integration.

Grocery

IA provides Online grocery retailers with end-to-end information about customers through which they can easily leverage this information to improve their business strategies.

Hospitality

Tools that has been provided by IA is to monitor expense management due to spikes in staff requirement during seasonal occupancy.

Manufacturing

IA has been supporting manufacturers by providing them solutions for better planning and execution of projects to improve the quality of Goods.

CPG

The products developed by Impact Analysis has influenced Promotion management, pricing optimization, and customer insights that have helped leading CPG industries.

Healthcare

Impact Analysis has paved a way for Healthcare Industries in the understanding of Big Data and also provided ease of data integration.

Success Stories

Campaign Management

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