Hospitality

AI-Based Customer Analysis through Impact Analytics

Overview

Hospitality industry started to focus on delivering unique experiences to customers at an optimum price. Impact Analytics has helped clients in the hospitality industry to study the behavioural profiles of customers and to identify room for profitable promotional offerings. There are numerous tools developed by Impact Analysis to monitor expense management due to spikes in staff requirement during seasonal occupancy.

Products

PromoSmart

PromoSmart assists Hospitality Sector in predictive promotion through a thoughtfully designed intuitive workflow engine.

PriceSmart

PriceSmart develops the framework of price change experiments in hospitality sector across a network.

TestSmart

Big Data Analysis is useful for analysing prospects for Hospitality Sector. TestSmart’s dashboard provide data analysis at such level.

IRT

TestSmart can adapt to any test designed around Marketing, Pricing, Promotion, Placing and Merchandizing for Hospitality Sector.

Solutions

Customer Behavioural Profile

IA has helped clients in the hospitality industry to study the behavioral profiles of customers and to identify room for profitable promotional offerings.

Expense Management

IA has developed tools to monitor expense management due to spikes in staff requirement during seasonal occupancy.

Customer Medium Analysis

Social Media and Online booking channels provide information for customers. IA tools assist them to analyse customer in these mediums.

Initiation Strategies

Impact Analytics formulate the best possible strategies to initiate a marketing campaign for the Hospitality industries. Connectivity with prospective customers formulate value chain for them.

Image and Video Analysis

Image and Video Analysis improves the brand value for the hospitality sector. Object segmentation and identification using Image Recognition Engine help in finding new prospects.

Customer Behavioural Profile

IA has helped clients in the hospitality industry to study the behavioral profiles of customers and to identify room for profitable promotional offerings.

Expense Management

IA has developed tools to monitor expense management due to spikes in staff requirement during seasonal occupancy.

Customer Medium Analysis

Social Media and Online booking channels provide information for customers. IA tools assist them to analyse customer in these mediums.

Initiation Strategies

Impact Analytics formulate the best possible strategies to initiate a marketing campaign for the Hospitality industries. Connectivity with prospective customers formulate value chain for them.

Image and Video Analysis

Image and Video Analysis improves the brand value for the hospitality sector. Object segmentation and identification using Image Recognition Engine help in finding new prospects.

Achievements

Digitalized Maintenance

5-6% drop in staffing requirements. Digitalization of daily staff agendas and easing maintenance operations.

Churn Reduction

35% churn reduction achieved for the world’s largest loyalty chain. Deep-dive into engagement aspects to improve retention strategy.

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