CPG

Data-Driven Results for Profitable Growth

Overview

Impact analytics is helping leading CPG companies navigate through challenges by solving business problems with analytical rigour across all functions. Our unique data science solutions like promotion management, pricing optimization, and customer insights have helped leading Fortune 500 CPG companies to execute strategies that drive results for profitable growth.

Products

PromoSmart

CPG industry gets assistance in predictive promotion through the use of PromoSmart dashboard.

PriceSmart

PriceSmart helps CPG industry in identifying pricing recommendation of Key Value items and Categories.

TestSmart

TestSmart utilizes Big Data Analysis and predictive promotional mechanism tools to assist CPG industry.

IRT

The purpose of IRT is to simply the workforce and analyse demand data at a granular level for CPG industries.

Solutions

Competitive Awareness

IA has provided solutions to CPG industry that allows them to aware of the competition from e-commerce giants, digitalization, consumer driven innovative products and regulatory pressures.

Business Solution

IA’s unique data science solutions like promotion management, pricing optimization, and customer insights that have even helped leading Fortune 500 CPG.

Growth

The solutions provided by Impact Analytics has provided CPG industries with relevant strategies and planning that assisted them in their profit Margin Growth.

Retention Management

Impact Analytics’s advanced analytics based retention management helps in revealing churn mitigation for CPG industries.

New Store Site Selection

Impact Analytics helps in creating understanding the impact of the new store on the entire store network and optimize site selection for CPG industries.

Robotic Process Automation

Impact Analytics provides CPG industries by robotic process automation and services to improvise customer service and enhance their satisfaction.

Competitive Awareness

IA has provided solutions to CPG industry that allows them to aware of the competition from e-commerce giants, digitalization, consumer driven innovative products and regulatory pressures.

Business Solution

IA’s unique data science solutions like promotion management, pricing optimization, and customer insights that have even helped leading Fortune 500 CPG

Growth

The solutions provided by Impact Analytics has provided CPG industries with relevant strategies and planning that assisted them in their profit Margin Growth.

Retention Management

Impact Analytics’s advanced analytics based retention management helps in revealing churn mitigation for CPG industries.

New Store Site Selection

Impact Analytics helps in creating understanding the impact of the new store on the entire store network and optimize site selection for CPG industries.

Robotic Process Automation

Impact Analytics provides CPG industries by robotic process automation and services to improvise customer service and enhance their satisfaction.

Achievements

Digitalized Maintenance

5-6% drop in staffing requirements. Digitalization of daily staff agendas and easing maintenance operations.

Smart Forecasting

Real-time insights for last mile forecasting for a leading CPG company. Smart forecasting application for last mile forecasting.

Churn Reduction

35% churn reduction achieved for the world’s largest loyalty chain. Deep-dive into engagement aspects to improve retention strategy.

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